In early-era AI, CEOs and CMOs had all heard about Artificial Intelligence, but tangible applications of cognitive technology were few and far between. Before we had chatGPT and Midjourney, we had Genius Genome: a cognitive and AI-powered experience to introduce Havas’s global C-suite to the capability of Artificial Intelligence in a personal way.

IBM Watson's Personality Trait API can be used to infer personality characteristics, needs and values via linguistic analytics. For Genius Genome we parsed digital communications such as email, blogs, tweets and posts authored by our target CEO/CMO and ran them against our database of Genius'. Watson pulls only the top three geniuses based on the greatest frequency of closely matched trait percentages to compose the Genius Genome.